Sports Illustrated featured the Hook 'em Horns symbol in front of a Texas pennant on the cover of their 10 September 1973 issue.

he said. You ain't gonna get too far.". PHOTOS: From coaches to band members: ‘horns down’ through the years. "What did I do? "Nothing goes better together in Oklahoma than tornadoes, pork rinds and Horns Down," he told ESPN that afternoon. Baker Mayfield and his campers practicing the Horns Down at his Lake Travis camp.

Slate said it makes perfect sense. Then, Nutt played for Broyles and the Hogs. Horns Down caught on almost as quickly among rivals, even without the aid of social media. It can hone in the motivation to kick ass.". "But if someone in the extended family does it, it's better than a complete stranger.".

He likes to talk about the year they lived in Japan where Roberta was a library director. I was just OC.”.

", Texas coach Tom Herman said after a practice, "We've been disrespected for as long as that hand signal has been around. But not you, Coach.'". That week, Clark, without any warning to or input from the administration, took it upon himself to declare the gesture "the official hand sign of the University of Texas, to be used whenever and wherever Longhorns gather" at a football rally ahead of a November 1955 game against TCU. Hook 'em Horns is the chant and hand signal of The University of Texas at Austin. In that moment, he wasn't prepared for the aftershock. Flashing the Horns Down, an act dozens of Sooners had done before them.

Former OU coach Barry Switzer, who wore a “Beat Texas” hat in the 1984 Red River Rivalry game, bristles at the idea. The Hook ‘em Horns hand sign was born 64 years ago, but the Horns Down controversy has only recently reached its boiling point.  American-Statesman Staff, Kirk Bohls Neither did the University of Iowa. He and his friend from college, James Norton, were driving home for the weekend during his junior year at UT. "We polled college fans and asked them who their biggest rival was," Havard said. "It was second only in importance to the Texas governor," he jokes. Havard understands the psychology, because that's his job. McDonald, too, has a little first-hand experience in the rivalry as a former 12th Man on the Texas A&M kickoff team, graduating in 1990. • Texas A&M track athletes wore their bibs upside down so the Horns would be down on them at the Texas Relays in Austin. His dad was laid off from his railroad job, and his family moved across the state to wherever there was work. Given the intense nature of those rivalries, Texas fans almost are willing to understand why Oklahoma or A&M fans will celebrate with a Horns Down rather than simply cheer their own team. "It's the most polite disrespect that you can do in the game of football.

“He got a lot of publicity and stuff,” Pitts said.

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