The logo of Diesel will be a punk-rock Mohican with the slogan “Only the Brave”. Indeed, this campaign encourages consumers to take risks and move beyond the smart and sensible track for life. It is said he recognized the strengths of different fields and has learned marketing from the US, creativity from Italy, and systems from Germany. Get the all History of Diesel History, Diesel Brand History, Diesel Denim History, Diesel Clothing History and many more.

The quickest and simplest answer we can give is, If the jean doesn't have the patented watch pocket branding with the words diesel Industry then it’s not Diesel Italy.
This promotion will be automatically applied at check out. Diesel Italy is a premium International fashion Brand known for watches, Fragrances, Jeans and much more and currently has only one DIESEL outlet store located in Kildare Village. Renzo spent his early years in the business learning the trade.He grew up on a farm with his parents in Italy’s Po Valley and as time pushed on Rosso wanted to get his hands on more of the company and used a loan of just €4,000 from his father to buy a 40% holding in the company and changed its name to Diesel.

In 1992 Diesel Ireland applied to register the trade mark DIESEL and state that this was the first time they heard about another clothing brand named DIESEL.

The brand became aware that young people are more and more  experimental and independent, they refuse conformity and norms. The idea of Renzo Rosso was to make creative and washed-out jeans and to break conventions. With the ironical signature “For Successful Living”, Diesel parodies 1950s advertising that promised a better life via consumption.

Sign up for the newsletter & get 10% off your order! What do you think about Diesel image? Customers like this off-the-wall humor and this strategy enabled Diesel to reach a turnover of $320 million in 2001. In 1991, the turnover of Diesel is about 125 millions of dollar and starts to invest money in advertising campaigns.

All DIESEL jeans will be priced over €100 at full price.

Vendor information. “Be stupid” or how to establish a strong brand personality. After working for Adriano for a while, Renzo used a loan from his father to buy a 40% holding in the company, which he then changed the name to Diesel.

Diesel renews its rebellious image by being inspired by today’s values. Via dell’Industria, 4/6 – Breganze (Vicenza), Italy, Vicenza Companies Register tax code/VAT no.

“I wanted to show how beautiful our product was, in front of them,” says Rosso. While other brands continue to churn out the same old stuff Diesel has proven why they are kings of denim as they show their unique innovation with Jogg Jeans. Renzo Rosso says : ‘we do not advertise but communicate, we consider this our “face”. Diesel Italy is a Premium denim brand which would sit along side top end brands like Hugo Boss AND G-Star. The quickest and simplest answer we can give is, If the jean doesn't have the patented watch pocket branding with the words diesel Industry then it’s not Diesel Italy.

DIESEL. The company’s mission is: ‘To create an apparel line perfect for individual people who follow their own unique path in life and for those style-makers who express their individuality by the way they dress.’.
http://www.modeandco.com/diesel-histoire-une-marque-mode.htm

Change ), You are commenting using your Facebook account. DISCOVER NOW. In 1978 Renzo Rosso started Diesel with the intention of creating the world’s most innovated denim.

Diesel has over 5,000 points of sale worldwide with over 400 monobrand stores, 37 of those in the US.

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