White has been the top automotive color worldwide since 2011. Investor Relations Contact. The report gives automotive OEMs captivating insights into consumer preferences aiding them in making informed decisions about auto colours. Elke Dirks, Axalta Colour Designer for Europe, the Middle East and Africa, says, “After the demand for grey rose in the SUV sector last year in Europe, we saw 5% growth this year in the Compact/Sport sector.

Overview, Awards Overview, SEC Filings For the first time in Europe, the variety of natural to refined and sophisticated grey surpassed white as the long-time favourite. “Colourful shades on vehicles are quickly noticed on today’s roads as blue, red and brown/beige are showcased in spectacular hues,” concluded Lockhart. Colour is impactful in consumer choices and product branding, and Axalta is committed to enhancing coatings with colour science and technologies for future vehicles. Over this first year, our 12,000 employees have been on a journey of change and exciting opportunity. Regional highlights from the 2019 report include: First published in 1953, Axalta's annual Global Automotive Color Popularity Report is the automotive industry's longest running and most comprehensive color account. Axalta Releases 67th Annual Global Automotive C... Africa - Light colors such as Silver and White remain high at 58% combined.

Together with Axalta’s Color Trend Report, the history and future of automotive colour is compiled by Axalta’s global colour experts. Overview, Powder Coatings However, these top four colours – white, black, grey, silver - continue to dominate the automobile population, representing 80% of market share globally. "China buyer preferences favor modern, sophisticated, and clean, making White an obvious choice," says Annie You, Color Designer - China. With more than 150 years of experience in the coatings industry, the approximately 14,000 people of Axalta continue to find ways to serve their more than 100,000 customers in 130 countries better every day with the finest coatings, application systems, and technology. Regional highlights from the 2019 report include: First published in 1953, Axalta’s annual Global Automotive Color Popularity Report is the automotive industry’s longest running and most comprehensive colour account. Annie You, Axalta Colour Designer for China, says, “China buyer-preferences favour modern, sophisticated and clean, making white an obvious choice.”. So, finding a Blue to meet your personal taste is no problem.".

"While the top four neutral colors – White, Black, Gray, and Silver – continue to lead preferences globally," continued Lockhart, "we are starting to see other colors make moves in popularity that might not have been thinkable in past years. Overview, University Relations This year, Silver dropped out of the top three colors in the world and 10% popularity represents the lowest level that color has had in more than a decade. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. Axalta Releases 67th Annual Global Automotive Color Popularity Report Proudly made in Wuppertal - Germany, Standox is one of Europe's leading car refinishing brands, offering excellent paint technology in more than 80 countries. So, finding a blue to meet your personal taste is no problem.”.

View the latest AXTA financial statements, income statements and financial ratios. Other trademarks are the property of their respective owners. "We are pleased to release the 2019 Global Automotive Color Popularity Report," said Nancy Lockhart, Axalta Global Product Manager - Color. Overview, Values Russia - 12% are warm shades of beige/brown, more than any other region. However, these top four colours – white, black, grey, silver - continue to dominate the automobile population, representing 80% of market share globally. White has been the top automotive color worldwide since 2011. This website uses functional and tracking cookies.

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