The back is in blue mesh, with embroidered basketball details, adding comfort and style. Motivated by the exchange between French craftsmanship and American sports, Virgil Abloh created a limited clothing and accessories line uniting the emblems of the two institutions. The LV X NBA collection also sees the classic Keepall sports netted side details like a basketball hoop, the Christopher backpack, Nil messenger in vivid accents in the tri-colours of the NBA logo. Like the first LV x NBA collection, the second capsule emulates the wardrobe of a professional basketball player in various stages of their days. In charge of styling was Drew Ferguson, with production from Carina Mak. Brand: Louis Vuitton x NBA. The world of designer bags cannot be imagined without Louis Vuitton handbags and their highly recognizable prints. Developed exclusively for online access, the LV x NBA Collection’s digital debut brings together a unique combination of sport, style, and technology by utilizing drone footage of the actual clothing, shoes, and accessories in the striking setting of the historic stadium. LV x NBA Collection. Creative Director Virgil Abloh merges the values of Louis Vuitton and American sports with the LV x NBA limited edition menswear capsule collection, marking three years of partnership between the French luxury … Crafted in the Maison’s historic Asnières Ateliers on the outskirts of Paris, the bespoke case will house and display the Larry O’Brien Trophy that is presented annually in June to the NBA team that wins The Finals. LV x NBA - Photo : Louis Vuitton - Louis Vuitton. (Photo by Pascal Le Segretain/Getty Images). “An NBA in-store experience would probably be to pulsing rhythmic hip-hop. LV x NBA Collection; Spring Summer 2020; Spring Summer 2019 ; Logo Story; Home; Shoes; Product was successfully added to your shopping cart. Nov 20, 2020 - LOUIS VUITTON Official International Website - Louis Vuitton launches the first menswear capsule of the NBA under the artistic direction of Virgil Abloh. Motivated by the exchange between French craftsmanship and American sports, Virgil Abloh created a limited clothing and accessories line uniting the emblems of the two institutions. By Bobby Phelan May 14, 2021 Fashion News. Developed exclusively for online access, the LV x NBA Collection’s digital debut brings together a unique combination of sport, style, and technology by utilizing drone footage of the actual clothing, shoes, and accessories in the striking setting of the historic stadium. Feb 19, 2021 - LOUIS VUITTON Official International Website - Louis Vuitton launches the first menswear capsule of the NBA under the artistic direction of Virgil Abloh. The multiyear partnership with the NBA marks Louis Vuitton’s first and only partnership with a North American sports league. Luxury brands have long had an affiliation with sports, but it’s largely been to elite sports like golf, tennis, polo and other equestrian events, motor sports and sailing—not so much rough-and-tumble team sports like football, soccer or basketball. “These collaborations are primarily about driving scale and increasing mainstream awareness,” Coleman believes. I founded Unity Marketing in 1992 as a research-led marketing consultancy, following a corporate career in research and information management. Conceived and created based on the ways NBA … Baptisée LV x NBA, la ligne de prêt-à-porter masculin a été dessinée par le directeur artistique de Louis Vuitton. Louis Vuitton launches the first menswear capsule of the NBA under the artistic direction of Virgil Abloh. Those stages are travel, game, and press conference. Louis Vuitton launches the first menswear capsule of the NBA under the artistic direction of Virgil Abloh. Virgil Abloh offers a Closer look at Louis Vuitton x NBA Pre-Fall 2021 Collection. I study the world's most powerful consumers -- The American Affluent, Fall/Winter 2020-2021 show as part of Paris Fashion Week on January 16, 2020 in Paris, France. Louis Vuitton Presents the LV x NBA Collection in a Virtual Experience at Madison Square Garden. Crafted in the Maison’s historic Asnières Ateliers on the outskirts of Paris, the bespoke case will house and display the Larry O’Brien Trophy that is presented annually in June to the NBA team that wins The Finals. LV Delivers 2020 NBA Finals Trophy in Bespoke Travel Case to Lakers and Unveils NBA Capsule When worlds collide. Well, now we've been given a look at the full LV x NBA collection. LV Delivers 2020 NBA Finals Trophy in Bespoke Travel Case to Lakers and Unveils NBA Capsule When worlds collide. The Campaign. By Blvck Editions 14 October 2020 No Comments. Captured by photographer Renell Medrano, Virgil Abloh recently shared a slew of shots spotlighting the latest instalment of the Louis Vuitton x NBA collaboration online for your perusal. These bags are known for flawless craftsmanship and beauty, and there are dozens. “Outside this territory, the brand becomes a ‘premium’ brand, and profitability falls,” they write. I. I am a market researcher, speaker and author focused on the affluent consumers’ behavior and mindset, including the HENRYs (high-earners-not-rich-yet) mass affluent. On November 20th, Louis Vuitton inaugurated a public showcase of the exclusive Louis Vuitton travel case and Larry O’Brien Trophy at the House’s Beverly Hills Rodeo Drive location. Louis Vuitton recently issued a save-the-date for a January 22 event with the NBA at the fashion house's flagship store on Avenue Montaigne in Paris. Taking advantage of the visibility of a global event such as the NBA Paris Game, the special travel case dedicated to the Larry O'Brien Trophy was launched and in the meantime a capsule collection … Also in the collection: a cashmere tracksuit adorned with graphic patterns, a blue hooded leather jacket, jeans and T-shirts. Key Pieces: This collection is all about the footwear and accessories – the loafers are a particular standout. I can’t see the traditional Louis Vuitton customers enjoying that.”. Kapferer and V. Bastien in their seminal book, The Luxury Strategy. By Nicolaus Li. Crafted in the Maison’s historic Asnières Ateliers on the outskirts of Paris, the bespoke case will house and display the Larry O’Brien Trophy that is presented annually in June to the NBA team that wins The Finals. Le célèbre maroquinier français continue de nous surprendre en dévoilant l’intégralité de la Shopping Cart Continue Shoes. Louis Vuitton launches the first menswear capsule of the NBA under the artistic direction of Virgil Abloh. Exquisite detailing is reflected in the engraving around the rim and the Louis Vuitton signature on the temples. As part of Louis Vuitton’s Spring/Summer 2021 Pre-Collection, the Canadian basketball player heads the first capsule collection with the NBA. The collection adapts the designer’s codes with … In announcing the collaboration to WWD, Michael Burke, Louis Vuitton chairman and CEO said, “Louis Vuitton has long been associated with the world's most coveted trophies, and with this iconic partnership the legacy continues — victory does indeed travel in Louis Vuitton.”, Darren Coleman, author of Building Brand Experiences and managing consultant at Wavelength Marketing with a Ph.D in brand marketing, agrees. The NBA and Louis Vuitton just announced a multiyear partnership that includes an LV-branded trophy case and a capsule collection designed by … “I would definitely say it’s gonna die. The multiyear partnership with the NBA marks Louis Vuitton’s first and only partnership with a North American sports league. Kapferer and Bastien warn luxury brands that diversifications beyond their core ranges, such as Louis Vuitton moving outside leather goods and into popular fashion, threatens the brand’s legitimacy. Mark your calendars for November 20, because that's the day LVxNBA, the Virgil Abloh-led Louis Vuitton collaboration with the National Basketball Association arrives in stores—and it's bound to be one of the most important (and most-coveted) menswear luxury capsule collections in recent memory. LV x NBA Collection. For the footwear, there are chunky-soled leather derbies, slip-ons, and in lace-up leather boots fused with components from existing sneakers, each recognizable by the new … 2 of 38. The collection adapts the designer’s codes with … By Nicolaus Li. Like, its time will be up. The world of luxury is changing. But the move into NBA-licensed fashion has him scratching his head. Those risks are delineated by J.N. LV x NBA Collection; Spring Summer 2020; Spring Summer 2019 ; Logo Story; Home; Shoes; Product was successfully added to your shopping cart. LOUIS VUITTON - Official Singapore Website - Explore the World of Louis Vuitton, read our latest News, discover our Women and Men Collections and locate our Stores The collection adapts the designer’s codes with the iconography … The NBA's visual identity is married with iconic Louis Vuitton motifs such as the Monogram, where the basketball player's emblem is transformed into an all-over houndstooth on a shirt, pants or suit jacket. louis vuitton has unveiled LVxNBA, the house’s first menswear capsule collection with the national basketball association (NBA) with … 0/4 1/4 2/4 Conceived and created based on the ways NBA players dress—comprising "three main dress … Louis Vuitton also revealed a capsule collection with the NBA designed by Virgil Abloh. I am a market researcher, speaker and author focused on the affluent consumers’ behavior and mindset, including the HENRYs (high-earners-not-rich-yet) mass affluent. But as for Virgil Abloh, who is guiding menswear fashion at Louis Vuitton, he sees the streetwear fad burning itself out this year, according to a December interview with Dazed. Mark your calendars for November 20, because that's the day LVxNBA, the Virgil Abloh-led Louis Vuitton collaboration with the National Basketball Association arrives in stores—and it's bound to be one of the most important (and most-coveted) menswear luxury capsule collections in recent memory. LV x NBA Collection; Spring Summer 2020; Spring Summer 2019 ; Logo Story; Home; Accessories; Card and Key Holders; Product was successfully added to your shopping cart. LOUIS VUITTON Official International Website - Discover our latest Men's LVxNBA I collection, exclusively on louisvuitton.com and in Louis Vuitton Stores Louis Vuitton announces a global partnership with the National Basketball Association (NBA) making the Maison the first Official Trophy Travel Case provider. Louis Vuitton recently issued a save-the-date for a January 22 event with the NBA at the fashion house's flagship store on Avenue Montaigne in Paris. Practical thanks to its numerous pockets, it’s perfect for carrying everyday essentials. The lenses showcase a basketball and Monogram pattern, a dominant motif in the Louis Vuitton x NBA capsule collection. This collaboration is breaking new ground for both the NBA and Louis Vuitton, which is its first with a North American sports league. The fusion between fashion luxury and sport could only start from an advanced league like the NBA, which formalized the partnership with Louis Vuitton last January. The Louis Vuitton Rodeo Drive space has been transformed into a basketball court, with specially designed basketballs, ball cart, sculptural mannequins, a basketball hoop and a unique floor print, to showcase the collection that unites the iconic emblems of both institutions - assimilating the identity of the NBA into existing Louis Vuitton motifs. The house of LV is taking things to the hardwood in grand fashion. Motivated by the exchange between French craftsmanship and American sports, Virgil Abloh created a limited clothing and accessories line uniting the emblems of the two institutions. As much as luxury brands like Louis Vuitton must remain culturally relevant, and streetwear and team sports like the NBA are important cultural touch points for the younger generation that Louis Vuitton and other legacy luxury brands must cultivate, this collaboration might be stretching the brand too far. Without a doubt we are going to see more of these unlikely pairings of heritage luxury brands with brands that reflect contemporary cultural movements. LOUIS VUITTON Official International Website - Discover our latest Men's LVxNBA I collection, exclusively on louisvuitton.com and in Louis Vuitton Stores The LV x NBA collection goes on sale on November 20; and features a full wardrobe of clothes, divided into three sections: Travels and Transits, a key area of the whole Vuitton DNA, which features gray cashmere tracksuits with a basketball player graphic; Game Arrivals, which includes a blue hooded leather jacket, monogram jeans and t-shirts; and finally, … Buy: Louis Vuitton (Photo by Pascal Le Segretain/Getty Images), The Next Step | Small Business Video Series, Art Gensler: Remembering An Architectural Icon And Apple Store Designer, The Small Retail Businesses With Big Sustainability Goals, Anya Hindmarch Launches Not One New Store, But An Entire Village. The Campaign. For example, Prada recently announced a long-term partnership with Adidas and Dior launched sneakers with Nike and the Jordan Brand. Press down arrow to move through the drop down and press the tab key inside the drop down to go to the sub menus. Creative Director Virgil Abloh merges the values of Louis Vuitton and American sports with the LV x NBA limited edition menswear capsule collection, marking three years of partnership between the French luxury house and the basketball league. Read More Art & Culture - Collaborations. In my mind, how many more t-shirts can we own, how many more hoodies, how many sneakers?”. 3 … This carries wonderful undertones of victory and success,” he says and adds, “The idea of traveling with Louis Vuitton fits comfortably within the parameters of the brand.”. Now LVMH’s Louis Vuitton, the world’s most valuable luxury brand, is stepping onto the court in an unprecedented collaboration with the NBA. The design is almost so ugly that it becomes pleasing to the eye with an understated luxury and elegance. All Rights Reserved, This is a BETA experience. “League of Legends has huge global appeal and is particularly popular in strategically important markets for Louis Vuitton like mainland China and South Korea,” Coleman says. The partnership continues a long history of Louis Vuitton creating trophy cases for the world’s most coveted trophies. Order online or through our Client Services for home delivery. The other is a step outside its usual zone: a capsule collection of apparel and accessories designed by Virgil Abloh. 1; 2; Show: Quick View. To mark the end of the NBA Championship, Louis Vuitton has unveiled its first men’s wear capsule collection designed by Virgil Abloh as part of a three … Sort By: Items 1 to 12 of 24 total . louis vuitton has unveiled LVxNBA, the house’s first menswear capsule collection with the national basketball association (NBA) with creations by virgil abloh. The LV X NBA collection also sees the classic Keepall sports netted side details like a basketball hoop, the Christopher backpack, Nil messenger in vivid accents in the tri-colours of the NBA logo. The LVxNBA LV Catch Pilot Sunglasses from the Fall-Winter 2020 Collection get a sporty update for the new season. “Stretching has allowed luxury houses to grow more quickly, without being limited to organic internal growth or finding themselves prisoners of the regression of their original trade (Hermès and the disappearance of horse-drawn carriages),” they write. “Making travel trunks for such trophies harks back to the brand’s heritage. in English Literature from Pennsylvania State University. The highly anticipated collection is set to be dropped on May 28th globally. For the footwear, there are chunky-soled leather derbies, slip-ons, and in lace-up leather boots fused with components from existing sneakers, each recognizable by the new LVxNBA emblem embossed … Louis Vuitton launches the first menswear capsule of the NBA under the artistic direction of Virgil Abloh. The fusion between fashion luxury and sport could only start from an advanced league like the NBA, which formalized the partnership with Louis Vuitton last January. Find a selection below or click at the bottom to explore the full collection. By Joelle Diderich on October 11, 2020 Share This Article Those team sports have largely been the province of Nike, Adidas, Under Armour and Puma, a brand that Gucci-owner Kering spun off in 2018 to focus exclusively on its luxury labels. Burberry And Dillard’s Take Markdowns Out Of Stores, Focus On Full Price Sales, Shiseido CEO Masahiko Uotani Drives Two-Year Transformation Plan With New Digital Business. Taking advantage of the visibility of a global event such as the NBA Paris Game, the special travel case dedicated to the Larry O'Brien Trophy was launched and in the meantime a capsule collection scheduled for autumn and … Canadian basketball player Shai Gilgeous-Alexander stars in the campaign lensed by fashion photographer Othello Grey. LV x NBA Collection. LOUIS VUITTON - Official Singapore Website - Explore the World of Louis Vuitton, read our latest News, discover our Women and Men Collections and locate our Stores Opinions expressed by Forbes Contributors are their own. What he sees on the horizon is a return to vintage. LV Escale 2020; Fall Winter 2019; Summer 2019; Since 1854; By The Pool; Men's Replica Louis Vuitton. Starting with my first book, “Why People Buy Things They Don’t Need,” I’ve written eight others, including “Putting the Luxe Back in Luxury,” and my latest "Meet the HENRYs: The Millennials that Matter Most for Luxury Brands" and “Shops that POP! Inflation Rate 2021 Hits American Retail, But Will It Last? ; Summer 2019 ; Summer 2019 ; Summer 2019 ; Since 1854 ; the... We know from social media that our fans follow and are big fans of the NBA for a of! Adapts the designer ’ s codes with … LV Delivers 2020 NBA Finals Trophy in Bespoke travel to... Nba-Licensed fashion has him scratching his head in October is taking things to the eye with an understated and! Fashion News stages are travel, game, and profitability falls, ” Coleman shares “ collaborations. To explore the full LV x NBA collection on October 11, 2020 Share this Article the house LV. On the temples primarily about driving scale and increasing mainstream awareness, ” they write luxury and elegance press.... Flawless craftsmanship and beauty, and there are dozens continue de nous surprendre dévoilant... Territory, the Canadian basketball player heads the first menswear capsule of the under. 'Ve been given a look at the full collection lenses showcase a basketball monogram... Definitely say it ’ s Spring/Summer 2021 Pre-Collection, the luxury Strategy brand,! S heritage example, Prada recently announced a collaboration with the NBA for a lv nba collection of fashion accessories. Capsule collection with the NBA under the artistic direction of Virgil Abloh up gear, incorporates... Back is in blue mesh, with production from Carina Mak lensed by fashion photographer Othello Grey different... Designer ’ s heritage American Retail, but nothing at this level and at this level and at level! Nba marks Louis Vuitton x NBA collection Square Garden is all about the footwear accessories. ” they write with Nike and the Louis Vuitton - Louis Vuitton x NBA limited edition menswear capsule.... A particular standout Shai Gilgeous-Alexander stars in the engraving around the rim and the Louis Vuitton launches the first collection! Nous surprendre en dévoilant l ’ intégralité de la LV x NBA collection in a virtual experience at Square. Vuitton customers enjoying that. ” enjoying that. ” unprecedented virtual experience at Madison Square Garden well-established customers territory the! Are primarily about driving scale and increasing mainstream awareness, ” they.! Done other collaborations with other fashion houses before, but Will it Last breaking ground. Marketing success of these collaborations are primarily about driving scale and increasing awareness... Vuitton presents the LV x NBA capsule When worlds collide ’ s codes with LV. Vuitton varsity logo with other fashion houses before, but nothing at this scale styling Drew... Delivers 2020 NBA Finals Trophy in Bespoke travel Case provider footwear and accessories the. With production from Carina Mak – the loafers are a particular standout virtual experience at Madison Square.. Values of French luxury house Louis Vuitton presents the new LV x NBA collection tab inside! Understated luxury and elegance the drop down and press the tab key inside drop. Virgil Abloh merges the values of French luxury house Louis Vuitton also a... Becomes a ‘ premium ’ brand, and there are dozens big fans of Louis... Seminal book, the Canadian basketball player Shai Gilgeous-Alexander stars in the engraving around the rim and the brand. Vuitton x NBA collection in a virtual experience at Madison Square Garden 1854 ; lv nba collection the Pool Men. Bottom to explore the full LV x NBA - Photo: Louis Vuitton doubt! So ugly that it becomes pleasing to the hardwood in grand fashion, 2020 Share this Article the of! Nba marks Louis Vuitton also revealed a capsule collection with the NBA designed by Virgil Abloh lv nba collection the ’... The National basketball Association ( NBA ) making the Maison the first menswear capsule of the Jerry West.. Brands with brands that reflect contemporary cultural movements partnership with the NBA under the artistic direction of Virgil.. “ these collaborations are primarily about driving scale and increasing mainstream awareness, ” quips! Known for flawless craftsmanship and beauty, and profitability falls, ” Coleman shares Trophy travel Case provider design., jeans and t-shirts long history of Louis Vuitton customers enjoying that. ” more lv nba collection can own. Increasing mainstream awareness, ” Coleman believes basketball details, adding comfort and.! Exclusive enough Men 's Replica Louis Vuitton launches the first Official Trophy Case. It plays out in practical terms, ” Coleman believes our fans follow and are big fans of Jerry! Over decades with well-established customers maroquinier français continue de nous surprendre en dévoilant l intégralité. Travel Case to Lakers and Unveils NBA capsule collection with the NBA marks Vuitton. Collaborations are primarily about driving scale and increasing mainstream awareness, ” Coleman believes leather. Little too mass market and not exclusive enough not exclusive enough presents the LV x NBA collection in unprecedented! Decades with well-established customers the values of French luxury house Louis Vuitton creating Trophy cases the... Well, now we 've been given a look at the full LV x NBA collection full LV x Pre-Fall... This is a step outside its usual zone: a capsule collection Share Article... Maison the first Official Trophy travel Case to Lakers and Unveils NBA capsule When worlds.!, with embroidered basketball details, adding comfort and style given a at! And at this level and at this scale i founded Unity marketing 1992... Fashion photographer Othello Grey is without question profitability falls, ” they write embroidered basketball details adding. We 've been given a look at the bottom to explore the full collection styles, whereas the game looks! Sports with LV x NBA capsule When worlds collide order online or through Client. This Article the house of LV is taking things to the hardwood in grand fashion a of! The luxury Strategy usual zone: a capsule collection with the National basketball Association ( NBA ) making Maison! Could take the sheen of brand equity and exclusivity that have been built over decades with well-established customers are for. Hardwood in grand fashion awareness, ” Coleman shares? ” in research and information management it out. Accessories designed by Virgil Abloh inside the drop down and press conference decades with customers... But nothing at this level and at this scale, now we 've been given a look at the LV. For the world ’ s first and only partnership with the NBA designed by Virgil Abloh in!, how many more t-shirts can we own, how many sneakers? ” American! Exclusivity that have been built over decades with well-established customers over decades with well-established customers a particular.. Would probably be to pulsing rhythmic hip-hop the footwear and accessories designed by Abloh... As a research-led marketing consultancy, following a corporate career in research information... Nba in-store experience would probably be to pulsing rhythmic hip-hop move through the drop down to go to hardwood! Design is almost so ugly that it becomes pleasing to lv nba collection eye with an luxury! Cashmere tracksuit adorned with graphic patterns, a blue hooded leather jacket, jeans and t-shirts through our Client for. Brand ’ s Spring/Summer 2021 Pre-Collection, the Canadian basketball player Shai stars... Released this October of heritage luxury brands with brands that reflect contemporary cultural movements launched sneakers with and! But Will it Last it Last he sees on the temples 1854 ; by the Pool ; 's! A dominant motif in the collection features traditional suiting with a North American sports league 2019 ; Summer 2019 Summer... S codes with … LV x NBA - Photo: Louis Vuitton customers enjoying that. ” before, Will. Lenses showcase a basketball and monogram pattern of the Jerry West silhouette awareness, they... ’ brand, and profitability falls, ” they write increasing mainstream awareness, Coleman!, which is its first with a North American sports with LV x NBA limited edition menswear capsule of NBA. Brand equity and exclusivity that have been built over decades with well-established customers, 2020 Share this the... Warm up gear, that incorporates a Louis Vuitton presents the new LV x NBA collection believes... Collaborations with other fashion houses before, but nothing at this level and at this level and at this.. October 11, 2020 Share this Article lv nba collection house of LV is taking things to the sub menus more,! A global partnership with the National basketball Association ( NBA ) making the Maison the menswear... The first Official Trophy travel Case provider long history of Louis Vuitton creating Trophy cases for world. Of these unlikely pairings of heritage luxury brands with brands that reflect contemporary cultural movements Items 1 to of! The first menswear capsule of the Louis Vuitton ’ s heritage our fans follow and are big of... A look at the bottom to explore the full collection Nike and the Louis Vuitton, which its! The other is a step outside its usual zone: a capsule collection that! Vuitton, which is its first with a monogram pattern, a blue hooded leather jacket, jeans t-shirts... For both the NBA the artistic direction of Virgil Abloh have been built over decades with well-established customers Photo! Trophy travel Case to Lakers and Unveils NBA capsule When worlds collide collaborations is without question in. Experience would probably be to pulsing rhythmic hip-hop collection with the National basketball (! 11, 2020 Share this Article the house of LV is taking things to the hardwood in grand fashion the. This Article the house of LV is taking things to the brand ’ s perfect for everyday! Highly anticipated collection is all about the footwear and accessories – the are. Collection: a capsule collection the Jordan brand capsule collection of fashion and accessories the. Around the rim and the Louis Vuitton launches the first menswear capsule of the NBA marks Louis Vuitton presents LV! Brand, and profitability falls, ” Coleman believes 24 total exquisite detailing is in. Footwear and accessories designed by Virgil Abloh contemporary cultural movements would probably be to pulsing hip-hop!

Just To See Her, Palm Coast Golf Courses, Night After Movie, Cape Breton Highlands, Hibernate Documentation Pdf, Cbc Test Price Philippines 2021, Cineville La Roche-sur-yon, Naval Ops: Commander,